If You Are a Small Business Owner, an Entrepreneur, or Self-Employed
"Learn the Simple System to Take Control of Your Cash Flow
in Just 15 Minutes per Week … So You Never Are Surprised
About Your Checking Account Balance Ever Again!"
"In My Cash Flow Coaching Program, I lead you through the
steps of my Money Meetings System AND help you Implement the
System for your own business, so your business Cash Flow turns
from a struggle to automatic!"
From Elizabeth Potts Weinstein
9:01 AM Pacific, San Jose, California
Fellow small business owners:
What's the #1 question I get from small business
owners?
"How
do I deal with my fluctuating cash flow?"
And a few years ago I would have had no good answer
to that question. I suffered from a lack of control over my
cash flow. Yes, I had good months, and made some money …
but that was followed by months of not being able to make payroll
or knowing if I was ever going to turn things around.
Do you
also have these challenges?
Boom-Bust Income. I'd have
a few great months full of clients and projects, making record
income. Then I'd finish up that last project, turn my desk
calendar over to the next month … and it's empty. No
appointments. No projects. Because I was so busy working in
my business, I was not doing any promotion, prospecting, or
proposals … and the work dried up. With an empty month
in front of me, I might as well be starting the business over
again -- and I had to still meet my monthly overhead!
Bouncing checks or late payments.
How embarrassing. As a lawyer and financial advisor, I should
be super-responsible, always have enough money in my checking
account, and never miss a payment. But when I got busy, I
neglected my bookkeeping, and would forget to invoice clients
or even deposit their checks. Then what comes? That horrible
little tear-off-edges statement from the bank that you had
insufficient funds … and BTW they are dinging you another
$35 per transaction (and dude, you didn't have the money in
the first place!).
Using personal credit cards or savings
for the business. Suffering under the boom-bust cycle,
when I hit a dry period, I still had those monthly overhead
expenses to pay. So where did the money come from? Either
my personal credit card, or from our personal savings account.
Same issue if I wanted to invest in new advertising, a big
seminar, or hire help.
Using QuickBooks reports. Yes,
I diligently inputted transactions into QuickBooks from the
beginning … but had no idea why. There are tons of
reports, and I (a lawyer & financial advisor!) had no
idea what I was supposed to do with them.
Missing tax deductions. Since
I didn't get the usefulness of QuickBooks, I neglected in
inputting transactions for a while -- meaning I probably missed
tons of stuff. Then, when my husband asked where this credit
card balance came from (and I explained it was for expanding
my business) he asked, what about the interest? Since the
card had both personal and business expenses, it was impossible
to separate out the tax deductible interest from personal
interest expenses.
Quarterly tax deposits. Oh,
and don't get me started on setting aside quarterlies -- even
though I had it planned out from the beginning of the year
& set aside money automatically, I did not change it when
business changed. When it came to April we owed a bunch more
money since we made more than we had thought.
Making decisions on investing in the
business. When I decided to make a big expansion
of my business, I wanted to invest in everything that sounded
good. There are tons of programs, marketing, promotions, systems,
and seminars out there, and it was easy to pump five-figures
back into the business. They were all "good ideas" -- but
were they really right for me?
Creating new products & services
& businesses. I'm a born entrepreneur, full of
1000 business ideas that could keep me busy for the next 500
years. For a while I went wacky, starting every new business
idea that "sounded great" & trying it out. That took time
and money. And, some were destined to fail -- but I had no
way to evaluate that beforehand.
Setting prices. When I first
started out I just set an hourly rate that was similar to
other people in my industry. But I was unable to make enough
money and had to raise my rates again and again to find the
"sweet spot." Then as I launched some new programs, I charged
fees that "sounded about right" -- but did not compensate
me for the time spent, much less make a good profit.
After reading
all the books, investing in software & programs,
and hiring people to help me, I found that the system
did not exist. Yes, there were people out there telling
you how to create a spreadsheet or report, but no one
telling me how to
use the spreadsheet. So it just sat in a file
as a waste of time.
I set up all those cash flow projections
and reports in the past, but I did not use them. As
a crazy-busy mom and entrepreneur, I needed a automatic
system to keep me on track. So I created the
Money Meetings System to take control of my business
cash flow, and, my life.
Now what is
it like to run my business?
I
have a one-page spreadsheet that predicts my income
and expenses for the year. If I'm thinking about
making changes to my business, or if an unforeseen challenge
or opportunity arises, I just tweak that sheet to see
the effects. I can make a decision immediately because
I know the financial ramifications of any choice.
When
I'm thinking of offering a new product, I plug that
into my sheet. Will it be worth my time? What
should the pricing be? How much do I need to sell to
make a profit? All these questions are answered in just
a few minutes.
I
can tell you if I'll need financing for an opportunity
or expansion of my business, and how much financing
I'll need. Makes it simple to choose to invest
in a high-end coaching program, or a big marketing opportunity,
because I can see where the money will come from.
My
promotion & marketing does not suffer from neglect.
If my promotion starts to fall behind, I immediately
know and can step up before any lag occurs in my sales
funnel. When I want to bring in more money, I have choices
-- to bring in more leads, work on conversion rates,
or work on networking -- and know how to immediately
measure the effects.
Fundamentally,
what I now have is certainty. No more waking
up in the middle of the night to wonder if I have money
in my business checking account, or if I will have clients
next month. I can see where the money comes from and
where it's going. Now, I can concentrate on my business,
instead of worrying about the unknowns.
Voice America
Palm
Springs 2008
Apex Award
Mastermind Group
2007
Compass Expert
Speaking at
Ali's OSBW
2008 Radio Show
What will you get by learning the Money Meetings
System in this Cash Flow Coaching program with me?
How
to predict the income you will receive over months and for
any particular service, product, or program.
How
to price your products & services.
How
to evaluate whether a product or service is potentially profitable,
or doomed from the start.
How
to evaluate & measure investments in marketing, education,
consultants, and business expansion.
How
much financing you will need for your business start or expansion.
How
to read and use the reports from your software, bookkeeper,
or CPA.
How
to keep track of your deductions and set aside the right amount
of money for your quarterly taxes.
How
to troubleshoot your income so you know when you will have
income "busts" BEFORE they start, and how to do something
about it.
"At
every networking event I attend I am bombarded with financial
advisors pitching me or wanting to hire me to help them build
their business. And I always heard the same thing over and
over again…until I met Elizabeth. Elizabeth hired my
company UpLevel Strategies to take her business to the next
level and create new ways to do business in the financial
world. The moment I met with Elizabeth, I knew that she was
different. Elizabeth is not only extremely knowledgeable and
has a stellar reputation in the industry, but she is brilliant
at using unique strategies to help her clients build and protect
their assets. If you are
ready to take your finances to the next level, you need to
speak with her first."
- Kelly O'Neil, Owner, UpLevel
Strategies, Los Gatos, California.
"Elizabeth's
advice is very specific.
Her personal stories pulled me in and made the information
more 'real' and applicable to my business. Elizabeth, You
Rock!"
- "Rock Star Author," Sandy Grason, international
speaker, author of the best-selling book JOURNALUTION: Journaling
to Awaken Your Inner Voice, Heal Your Life & Manifest
Your Dreams.
"Elizabeth
gave me new insights without any sense of overwhelm. She
writes clearly and concisely with no confusing jargon, and
I walked away with clear strategies and steps to complete.
Do yourself a favor and sign up for Elizabeth's Newsletter
at GrowUpStrategies.com. You will learn so much from it!"
- Marnie Sweet, Alaska Adventures Expert, from
Ruffs Dale, Pennsylvania.
How does it work?
Option #1: Cash Flow Coaching VIP
You get 8 60-minute Coaching Calls with me.
We may hold 2 60-minute calls per month, or split the time into
a weekly 30-minute call. During these calls I will teach you
the Money Meetings system, AND we will implement the system
for your particular business. You will hold your Money Meetings
with me so you learn the system, can ask questions, and make
sure you get into the habit of Money Meetings. We will create
spreadsheets and reports for you to use in
your business, customized for you, including cash flow reports,
marketing & sales reports, profit & loss statements,
and balance sheets.
This program is for business owners are are ready to get serious
about their cash flow issues, want more assistance with customizing
reports, and need more accountability due to a busy schedule.
Option #2: Cash Flow Coaching FastTrack
You get 8 30-minute Coaching Calls with me.
During these calls I will coach you on questions you may have
about the Money Meeting system, and help you implement the system
in your own business.
I'll give you templates to create your own spreadsheets
and reports, customized for your own business. This
program is helpful for business owners who have some questions
and need assistance with implementation and strategy.
Option #3: Cash Flow Coaching Basic
For those of you who are budget conscious or just want a bit
of help, in this program you get 4 30-minute Coaching
Calls with me (1 per month). During these calls I can
answer questions and coach you through your Money Meetings.
This program is great if you just have a few questions or want
some accountability for your monthly Money Meeting.
I'll give you templates to create your own spreadsheets
and reports, customized for your own business.
With all the programs:
I'll give you a checklist and guide for conducting
your own Money Meetings, so you don't get stuck when you hold
your own meetings with yourself and/or your staff or partners.
We will send you weekly emails to "nag"
you to conduct your weekly Money Meeting and get you in the
habit.
Right
now I'm also giving some Bonus benefits to the charter members
of this program:
Email
access to me during the program, to keep you on track
& troubleshoot your questions.
One-half
off the Cash Flow Bootcamp (next offering April 2008)
Autographed
copy of Grow Up! Strategies: The 7 Legal & Financial
Strategies You Need to Up-Level Your Small Business (2008).
Special
Bonus: A Money Tree from RedEnvelope: "The
road to prosperity is paved with hard work, determination
and one or two of these bright green trees—at least
according to Feng Shui masters, who believe in the plant's
power to deliver wealth and good fortune. Legend has it that
the discovery of this resilient plant turned a poor Taiwanese
farmer into a wealthy entrepreneur. Ever since, this plant
with the cheerful umbrellas of leaves has been known in Asian
cultures as the "money tree." Exclusively from RedEnvelope."
Every time you see your Money Tree on your desk, you will
be reminded to conduct your Money Meeting!
Money
Meetings Maintenance Plan: To keep you on track, you
can continue on the Money Meetings Maintenance plan, so you
don't abandon system once we get you all set up & started
on track. In this plan you hold your monthly Money Meeting with
me, to hold you accountable and keep you making progress. Program
is $247/month, starting after your 4-month Cash Flow Coaching
program.
"Elizabeth
is FABULOUS! She makes perfect sense out of a confusing topic.
Elizabeth gives clear suggestions about what decisions I should
make as a business owner in easy
to understand language."
- Valerie Hayes, The Pageant Interview Coach®,
as featured on MTV's MADE, MTV's True Life, and CNN, from
The Woodlands, Texas.
"I found Elizabeth's services two years ago,
and my financial situation has done nothing but improve since.
She takes a realistic approach to your money goals, and helps
you find a way to achieve them. My husband and I are thrilled
with our financial position, know we'll have enough for retirement,
and we don't argue about
money!"
- Valerie G., San Jose, California
"Elizabeth Potts-Weinstein is a true professional
who enjoys helping individuals and families achieve their
financial goals. Simply put, Elizabeth knows her stuff, is
honest and extremely thorough and detail-oriented, which is
important in this type of business. Plus she is personable
and down-to-earth, so you feel comfortable asking her any
questions before or after the presentation. We
have already recommended her to our neighbors!"
- Bobby C., Sunnyvale, California
"Elizabeth
has helped me shift my mind into "financial mode" and gave
me insight on how to organize my cash flow and put in place
a plan to make it happen."
- Daina Bright, Life and Business Coach, owner
of Bright Ambitions Coaching at brightambitions.com, from
Newmarket, Ontario, Canada.
"We are glad to have had Elizabeth look over
our financial decisions to double-check that what we think
we should be doing makes sense from a long-range perspective.
I have also enjoyed her ongoing assistance whenever we have
a scenario that needs an expert's "two cents". Thanks again
for your help, Elizabeth!"
- Matt and Stacy M., Santa Cruz, California
"Elizabeth Potts-Weinstein is a professional
who understands that clients are interested not just in rates
of return, but in making their lives work. She's an excellent
listener and teacher, and so we felt at ease in grappling
with important questions together with her. I recommend her
highly."
- Carrie H., San Jose, California
Elizabeth's "Good Fit" Guarantee
During our first coaching call,
we will both assess whether we are a good match for working
together on your business. If either of us feel that we are
not a good match, I will refund your money and refer you to
another solution.
Elizabeth's "Good Investment" Guarantee
If after completing the coaching
program & implementing the system you do not feel it was
a good investment for your business, simply let us know in writing
(by email, fax, or mail) within ONE YEAR of completing the program
and we will refund your money OR offer you a free bonus coaching
call to resolve your issue, at your choice.
"So what's my minimum investment for finally
taking control of my cash flow?"
As many of you know, I'm in a Mastermind group
with other experts, coaches, and consultants. Most are no longer
seeing clients by the hour or in coaching and are only available
for a per day rate ($10,000 to $16,000 per day). The other coaches
are charging $1000 per month for their programs, or only seeing
clients in small groups and charging $300+ a month for a group
program.
My all-day fee for a Grow Up! Small Business Audit
is $5,000. But I know you guys are having cash flow problems
or you would not be here, and I want to help you who really
need and want my help … so the investment for the Cash
Flow Coaching VIP program is $2895 (Best Deal) or $745 per month
for 4 months, the FastTrack program is $1727 or $445 per month
for 4 months, and the Basic program is $957 or $247 per month
for 4 months.
There are other ways you could
spend this money...
A big seminar with tons of
info but no way to implement (or they just have you there
to sell you more stuff).
Fees to more financial advisors
& CPA's and bookkeepers who tell you stuff you don't
understand, hand you random reports, or just make more of
a mess.
Advertising & "pretty"
websites that never get maintained or fully utilized.
Late penalties & credit
card interest (especially if you're not taking deductions!).
"Elizabeth has an easy to read writing style
and breaks out the technical legal & financial information
in a way that is accessible and invaluable to small business
owners."
- Jayne Brodie, business owner & entrepreneur,
from Sausalito, California.
"This
is the perfect guide for any business owner. Elizabeth gives
foundational business truths by providing practical solutions
to the reader. If you are
serious about your business, you will get great ideas from
her. I recommend her to all!!"
-Renee Daggett, Certified QuickBooks Consultant
and owner of Administrative Bookkeeping Co., Inc., in Morgan
Hill, California.
This system is not just another way to create a spreadsheet
or report. I'm teaching you how
to use the reports, and we will be creating
a habit of Money Meetings. Let get started today on revolutionizing
your business and your life!
Yes, sign me up for your Cash Flow Coaching program, so I
can learn the Money Meeting System and finally take control
of my cash flow.
I also get the following bonuses:
•Email access to Elizabeth during
the program
• ½ off the next Cash Flow Bootcamp
• Autographed copy of Grow Up! Strategies
• A Money Tree from RedEnvelope
• Enrollment in Money Meetings Maintenance Plan
Thanks, and I look forward to helping you take
your business to the next level!
~Elizabeth
Elizabeth Potts Weinstein CFP® JD
Attorney, Financial Advisor
P.S. I only have 10 spots for this program since it requires
a fair amount of time on my part. I'm not sure that I'll be
running this program again, since I may have moved onto more
leveraged products and events. So, if you are interested, don't
procrastinate.
P.P.S. Feel free to print out the signup page and fax it to
us at 408-705-24040, mail it to us at 1346 The Alameda Ste 7-112,
San Jose, California, 95126, or call us at 888-293-2672, to
reserve your spot.
Still undecided? Ask me a question via email and I'll get back
to you. Or, email or call us at 888-293-2672 to schedule a free
20-minute consultation to discuss if we are a good match to
work together. I look forward to hearing from you!
Email Elizabeth at growup@growupstrategies.com
Every effort has been made
to accurately represent our program and its potential. Any claims
made of actual earnings or examples of actual results can be
verified upon request. The testimonials and examples used are
exceptional results, don't apply to the average purchaser and
are not intended to represent or guarantee that anyone will
achieve the same or similar results. Each individual's success
depends on his or her background, dedication, desire and motivation.
As with any business endeavor, there is an inherent risk of
loss of capital and there is no guarantee that you will earn
any money.
Brought to you by Potts Weinstein LLC d/b/a
Grow Up! Strategies.
How
to predict the income you will receive over months and for
any particular service, product, or program.
"At
every networking event I attend I am bombarded with financial
advisors pitching me or wanting to hire me to help them build
their business. And I always heard the same thing over and
over again…until I met Elizabeth. Elizabeth hired my
company UpLevel Strategies to take her business to the next
level and create new ways to do business in the financial
world. The moment I met with Elizabeth, I knew that she was
different. Elizabeth is not only extremely knowledgeable and
has a stellar reputation in the industry, but she is brilliant
at using unique strategies to help her clients build and protect
their assets. 
"Elizabeth's
advice is 
"Elizabeth
gave me new insights without any sense of overwhelm. 
Special
Bonus: A Money Tree from RedEnvelope: 
"Elizabeth
is FABULOUS! She makes perfect sense out of a confusing topic.
Elizabeth gives clear suggestions about what decisions I should
make as a business owner in 
"This
is the perfect guide for any business owner. Elizabeth gives
foundational business truths by providing practical solutions
to the reader. 
